Apple
Apple is widely recognized as one of the best marketing organizations in the world. With a market share of less than 5%, Apple manages year after year to set the standard for personal computing through innovative design, elegant execution, and brilliant marketing.
Apple's focus on marketing sets it apart in an industry that is fundamentally engineering-driven. KTS helps implement Apple's marketing strategy by creating content targeted toward the scientific and business communities on Apple.com and toward the software developer community on the Apple Developer Connection website.
Seagate
Seagate is the world's largest manufacturer of disc drives. It also has an admirable track record of posting the highest operating margins of any mass storage equipment manufacturer for which financial data is available. To maintain its market dominance and protect its operating margins, Seagate's Global Channel Development and Operations organization carefully manages the sales channel.
Seagate depends on Knowledgetree to collect, package, and deliver the information that Seagate's channel sales and marketing staff needs to stay on top of a volatile marketplace.
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